Cosmetic Surgery Business Trends Trade News.

cosmetic surgery news
Cosmetic Surgery Business Trends Trade News

Just spotted a very interesting trade report on the cosmetic surgery business which I am sharing with you. COVID-19 has disrupted the cosmetic surgery industry throughout 2020 so it is important to look optimistically to the future.

The report states that the global cosmetic surgery market is expected to hit $66.96 Billion by 2026 which is an enormous figure. The report by Trusted Business Insights is very complex and wide-ranging.

cosmetic surgery


The report states that::

Cosmetic surgery has always been a topic of attention globally, as the trends demonstrated by cosmetic surgery procedures have shown significant impacts on society. Cosmetic surgery is a part of plastic surgery differing from the latter on the basis of procedures performed and the outcome of the procedure. Cosmetic surgery procedures are aimed toward the enhancement of the physical or aesthetic appearance of a specific part of the body. This differs from plastic surgery which encompasses procedures which are aimed to rectify or correct a defective part of the body. Cosmetic or aesthetic surgery is gaining popularity globally, even in countries that historically and traditionally considered these procedures as a social stigma.

This is what the report says about cosmetic surgery business trends:

Growing Awareness among General Population towards New Cosmetic Procedures
Cosmetic surgery including non-surgical procedures such as Botulinum toxin and other injectables has been in the spotlight for some time now. The availability of medical spas and speciality clinics offering these procedures has been in abundance and is always rising. This has sparked a rise in the number of people undergoing dermal filler and facial injectable non-surgical procedures, to improve their cosmetic appearance. A growing emphasis and self-awareness among the population towards the aesthetic appearance in this digital and social media dominated world, has been pivotal for the observed spike in the number of patients undergoing cosmetic surgery procedures.
Among surgical procedures, a few notable procedures such as breast augmentation, breast reduction, and chin augmentation have seen a significant rise in the number of patients undergoing these procedures. According to the American Society for Aesthetic Plastic Surgery (ASAPS), chin augmentation (20%) and breast reduction (18%), were among the most sought after surgical procedures in the U.S. in 2018.

What is driving this market forward?

Growing Number of Licensed Medical Spas to Attract People to Undergo Cosmetic Procedures
A large and attractive aesthetic medicine industry operating globally has witnessed a boom in the number of patients undergoing surgical and non-surgical cosmetic procedures. This has led to a significant increase in the number of FDA approved and licensed medical spas in various countries. Increase in the number of medical spas offering diverse portfolio of procedures, has led to an intense price competition further leading to decline in the prices of cosmetic procedures. According to the American Med Spa Association (AmSpa), the number of medical spas in the U.S., grew approximately by 50% during 2016 to 2018. In 2018, the country had an estimated 4,200 operating licensed medical spas.

cosmetic spa

The emergence of medical spas has also been favourable for the market, where these providers have been adopting advanced instruments and products to offer at par services to their customers. These conditions have been conducive to the growth of the market. There has been a significant increase in the number of patients undergoing aesthetic procedures globally, owing to a decline in prices and improved access to healthcare professionals and services.
Availability of Technologically Advanced Products to Boost the Demand for Non-Surgical Cosmetic Procedures Globally

We bring you this information because we are also a news source. We follow cosmetic surgery business trends worldwide and many of our readers are cosmetic surgery analysts. This is a great report which we found in the ever-authoritative site the scarlet.





Cosmetic Surgery TV Shows And Why Netflix’s ‘Skin Decisions’ is A Sure-Fire Hit.

plastic surgery film
Cosmetic Surgery Tv Shows And Why Netflixs Skin Decisions Is A Sure Fire Hit

We recently featured the new Netflix show ‘Skin Decisions' on our site.  This post and a later one reviewing the content have attracted a lot of reader interest.   this is not surprising,  TV shows depicting cosmetic surgery and plastic surgery have always been popular with TV audiences.   I remember just how compelling ‘Nip Tuck' was back in the day when I binged on all the box sets.

So let us spend a few moments strolling down the ‘memory lane' of a nose jobs and boob jobs and facial reconstructions we have witnessed on our screens over the decades.

Extreme Makeover (2002)

extreme makeover

launching in 2002, Extreme Makeover portrayed people who received a makeover with cosmetic surgery, physical exercise, diet, a new set of clothes and skilled makeup.

As one of the early tv programs of its kind, Extreme Makeover was met with plenty of hot debates. Critics claimed that the show put a needless emphasis on body image, and may have even resulted in a surge in eating problems.

What's more, the program highly stressed the importance of bodily appearance, and many reviews claimed that it proposed the best way to improve self-worth and happiness is via extensive surgical procedures. Despite this, a study published by professors from Rutgers-Camden and Villanova University showed that teens who watched Extreme Makeover actually viewed the program as “inspirational.”.

nip and tuck cosmetic surgery show

FX's Nip/Tuck hit the small screen in 2003, just 7 months after the debut of Extreme Makeover. The popular tv series, which finished in March of 2010, centred on the Miami-based plastic surgery centre of Drs. Sean McNamara and Christian Troy. It was particularly innovative because it displayed complete and in some cases graphic, representations of well-known plastic surgeries.

During its seven-year run, the show earned 45 awards, including a Golden Globe and an Emmy. But despite its positive critical reception in Hollywood, Nip/Tuck was not that favourably reviewed as It touched on a range of forbidden subjects, including incest, paedophilia and, of course, plastic surgery itself.  Nip/Tuck is often credited as the inspiration for several of the genre's reality counterparts.

Botched Show (2014)

cosmetic surgery show

The E! reality TV series Botched– which features celeb cosmetic surgeon Terry Dubrow and Paul Nassif, both famous for appearing as spouses of Real Housewives– may be one of the more life-like plastic surgery programmes out there. Why? The tv series shows the surgeons remedying plastic surgery operations gone wrong. For many cosmetic surgeons and researchers, this stands as a good reminder that surgery isn't always an instant fix-all.

The show is equally entertaining (it's produced for the E! network, after all) and educational. It highlights the value of going to a well-trained, board-certified cosmetic surgeon, while the show's heroes do a great job of working with perfection-obsessed patients to reach a desirable, enhanced result.

Let 美人 | Let Me In 2011

tv cosmetic surgery show

This Korean cosmetic surgery TV show was a clever play on words :

Let: is being used as the English meaning for allow or enable.

Me: comes from the Chinese characters for beautiful (美), which is pronounced like ‘me’, but does not actually mean “me.”

In: comes from the Chinese characters for person (人), which is pronounced like ‘in,’ but does not actually mean “in.”

This literally translates to “Let the Beautiful Person,” or in essence “enable the beautiful person.”

But the English title, “Let Me In” is used as a clever Konglish spin and double meaning. ‘Konglish’ are English-style words in a Korean linguistic context, so “Let Me In” can be interpreted as allowing one to participate in this makeover opportunity to become a beautiful person.

I must admit that when I first saw the title ‘et 美人 | Let Me In' I thought it was a Korean version of the vampire youth horror movie, which in a sense it was 🙂

I Want a Famous Face. (2004)

tv cosmetic surgery

If you’re fascinated by cosmetic surgery TV shows with plastic surgery patients who go under the knife to look like, say, Barbie or Kim Kardashian-West, then you’ll want to watch a few episodes of I Want a Famous Face. The 2004 MTV series featured young adults who underwent plastic surgery procedures to look more like celebrities — including Pamela Anderson, Jennifer Lopez, Brad Pitt and Britney Spears.

This is a scary reflection of 2020 reality where young people go to surgeons with pictures of their favourite Instagram stars and ask for the same look.  Much like people used to go to their hairstylist with a picture of Jennifer Aniston in Friends saying they wanted a ‘Rachel'.  A lot of these shows run on cable channels at weird times of day/night or you can pick up box sets of Nip Tuck at your local charity/goodwill shop or from Amazon.


‘Tweakments’, Zoom, and the Rise of Lunch Hour Cosmetic Treatments.,

Tweakments Zoom And The Rise Of Lunch Hour Cosmetic Treatments

One of the most noticeable stories making the rounds of lifestyle media recently has been the ‘Zoom' effect and how it is boosting cosmetic surgery enquiries.  Faces were suddenly seen ‘up close and personal' in Zoom-style office meetings and in online job recruitment situations.  Dating sites began hosted virtual dates and un-curated and filter-free faces of potential lovers and partners were under the gaze of 6K pixel monitors with all their piercing reality –  prime candidates for non-invasive cosmetic surgery.

zoom meeting

Hand-in-hand with this Zoom exposure has emerged the need for ‘tweakments'.    A ‘Tweakment' is a loose term for cosmetic procedures which has been described as being more subtle and more natural than more dramatic cosmetic procedures. Tweakments can be thought of as non-invasive procedures which are more noticeable than simple surface makeup application but less noticeable than cosmetic surgeries.

Tweakments could be wrongly confused for just another term for non-invasive cosmetic procedures. In reality, they are more akin to the least invasive of all non-invasive cosmetic procedures. Non-invasive procedures such as non-surgical rhinoplasty are examples of cosmetic procedures that probably toe this line. Of course, tweakments are just industry jargon and the actual definition does not carry any significant weight.  But it does have a marketing impact and it has created a market.   The global Non-Surgical Cosmetic Surgery market is valued at million US$ in 2019 and will reach million US$ by the end of 2026.

The cosmetic surgery industry in the UK is worth £3.6bn, and non-surgical treatments account for nine out of 10 procedures, worth £2.75bn. While these treatments still involve needles and cost several hundred pounds a  time. Tweakments are seen as no big deal. In a new two-part BBC documentary, The Truth About… Cosmetic Treatments, we some young people across the country who compare fillers to “going for a hair cut”. Experts are not so sure.

Whereas in the past, a person might have hesitated before undergoing a cosmetic surgery procedure and worried about weeks of recovery, now they can just book in for a ‘tweakment'  and be back at their desk in a couple of hours.

Tweakments are becoming more popular and less taboo every year, thanks in large part to social media and celebrities/influencers. Where celebrities (and even your friends) used to lash out at the implication of having work done, they now talk openly about boob jobs, botox, lip injections, and liposuction. Some of this is due to changing attitudes and societal norms, and some are because the technology behind procedures has changed.

Which tweakment is right for you?


Botox and Baby-Botox Tweakments

The Botox needle reigns supreme as a lunchtime beauty fix and you don't even need to go to a clinic to get it done. Botox salons have sprung up like spring daffodils in shopping malls and as adjuncts to nail bars.  But, not all practitioners are created equal.  At least, in the UK there is a great service to point you in the right direction.  For just £100, Ms Olivia Falcon who runs the Editor's List will tell you where to go for your Botox shot or other quick tweaks.  Ms Falcon has been a major influencer in UK beauty and cosmetics for many years and was the former Health and Beauty Director of Tatler. So, obviously a great person to ask for advice.

Facial Fillers.

Fillers are small injections of gel, often made of hyaluronic acid – a natural compound which dissolves in six to 12 months – which fills wrinkles and can add volume around the eyes, cheeks, mouth, jawline and lips. The UK is the fastest-growing market in the world for facial fillers – seen as a less expensive, less long-term option than surgery – and there is always a new treatment on offer as the technology advances.

The latest filler trend on the market is the “liquid nose job”, or a non-surgical rhinoplasty, where fillers are injected to “straighten” any bumps or crooks. It is said to last two years. It is popular because it can cost £400 as opposed to a £5,000 surgery, and it can be done in a quarter of an hour on your lunch break.

Liquid Face Lifts.

A liquid facelift is a versatile, highly customizable procedure in which a skilled injector combines biocompatible dermal fillers with injectable neuromodulators like BOTOX®, Dysport®, and Xeomin® in precisely targeted areas.

Depending on your goals, a liquid facelift can address a variety of concerns to make you appear years younger. When performed by a skilled injector, this procedure can erase fine lines and wrinkles, give you more contoured cheeks or plumper lips, provide a lift to areas where you have lost volume, make you look more alert and well-rested, and define your chin and jawline.

Impact Treatment

Whereas before to change a face significantly you’d have to perform plastic surgery, now, “with a needle, a cannula and 3D imaging, you can do it all in the space of the doctor’s clinic,” says Dr Esho. “It’s like Face Off, it’s amazing.”

Using 3D imaging and augmented reality, clients now get a chance to see what their face will look like post-treatment before they’ve even gone near a needle. Defined as “impact treatment” by Dr Esho, “the new treatment works on the entire face and can transform round faces into defined, sharp silhouettes”. The big game-changer is that instead of using surgery to make the changes circa 2018, the results are all achieved via bespoke fillers, he says.

Varicose Veins Removal

varicose tweakment

This used to be a fiddly elective surgery with a longish period of recuperation.  Now varicose veins can be dealt with by a minimally-invasive method called Endovenous Laser Ablation (EVLA) which can be delivered under local anaesthetic and enables the patient to leave the clinic on the same day as their treatment.  This is another quick tweak which gives you the freedom to wear the summer wardrobe you want without feeling self-conscious.

While the normalisation of “tweakments” might be an anathema to those who thought this sort of thing only happens in Los Angeles, others feel it is better than invasive surgery. However, the long-term effects of repeated procedures are not yet known, and it is easy to overdo the injections.  As always, we recommend that potential ‘tweakers' look carefully at the pros and cons of any cosmetic procedure and not let themselves be seduced by social media and celebrity endorsements.




Brow Lift Surgery, What You Need To Know.

brow lift surgery
Brow Lift Surgery What You Need To Know


In our blog, we have looked at a whole raft of ‘face looks'.  We have discussed the ‘resting bitch face', the ‘Instagram Face‘, the Rich Girl Face'.  Today we look at brow lift surgery and what has been known as the ‘surprised face'  or the ‘Disney princess eyes'.

This is the range of looks that come from various types of a brow lift.  For many Instagram stars, the choice is often  “should I go for a mini brow lift or continue with regular Botox shots?”   Some surgeons even suggest to clients that having a min brow lift is cheaper and less hassle than botox.  It can be done quickly with little recovery time.  IT will cost about the same as 2 years of Botox but it is a one-off cost.

Also known as a lateral brow liftMINI brow lift, and mini forehead lift  A temporal brow lift is a cosmetic surgery that is less invasive than a typical brow lift surgery. It only has one small incision hidden in the hair and using telescopes, the outer 1/3 of the brow and forehead is lifted. People can heal from this procedure over a weekend.    This is cosmetic surgery as an ‘aesthetic' procedure rather than dealing with the ravages of age or the problem of hooded eyelids. A mini brow lift offers the following advantages.

  • Reducing wrinkles and folds in the brow, forehead, and corners of the eyes
  • Smoothing the forehead
  • Raising outer 1/3 brow
  • Lifting sagging cheeks
  • Removing or reducing hooding over upper eyelids
  • Smoothing “crow’s feet” around the eyes
  • Giving “sleepy” eyes a wider and more open appearance


brow lift surpised look

Many older patients seek out a brow lift to treat hooded eyelids (i.e. drooping eyelids) or drooping brows. The tissues of the eyelids and brows are closely connected, so drooping of the brows often causes apparent drooping of the eyelids.

A brow lift can correct the loss of soft tissue elasticity in the upper third of the face. An endoscopic brow lift creates a more rejuvenated, younger appearance in the upper third area of the face. It can even be combined with a facelift. An endoscopic brow lift is usually performed by a cosmetic surgeon.

Many patients seek out a brow lift surgery to treat hooded eyelids (i.e. drooping eyelids) or drooping brows. The tissues of the eyelids and brows are closely connected, so drooping of the brows often triggers noticeable drooping of the eyelids.

Traditional Brow lift surgery is typically carried out under general anaesthetic and you may need to stay one night in a medical facility. You may have bandaging on your forehead to safeguard any incisions. There may be very delicate tubes (drains) inserted in the wound to drain any unwanted fluid or blood. These will be taken out in 2-3 days.

A pretrichial brow lift is a surgical procedure to correct the loss of soft tissue elasticity in the upper third of the face. Excess sagging skin around the forehead causing drooping of the brows and wrinkling of the forehead is removed. Underlying muscle and tissue are repositioned, creating a more refreshed, youthful appearance in the upper third of the face. The pretrichial brow lift is usually performed by plastic surgeons. A pretrichial brow lift can also be combined with a facelift.

A brow lift may well be carried out in a surgeon's office-based facility, an outpatient surgical centre, or a hospital, and can require one to three hours to complete. Drugs will be provided for your comfort during the surgical procedure. Local anaesthesia along with sedation is commonly used during brow-lift surgery, though general anaesthesia can be used instead. For your safety and security during the surgery, various displays will check your heart, blood pressure, pulse, and the quantity of oxygen moving in your blood. An anesthesiologist or nurse anaesthetist will be present to administer sedatives (or general anaesthetic) and assist in monitoring. Your cosmetic surgeon will follow the surgical plan reviewed with you before your operation.

brow lift

Once brow lift surgery has started, the surgeon may choose to combine various methods or change a technique to ensure the best result. It is essential that you feel relaxed and trust in your doctor to make these decisions. Sections of hair will be held away from the surgery area. After removing excess tissue, skin, and muscle, your surgeon will close the incision with stitches or staples. Your hair and face will be cleansed so the scalp skin does not get inflamed. The treated area will be wrapped with a sterile padding and an elastic bandage to prevent bleeding and swelling (oedema). You will have sutures and a dressing on your forehead for the first few days after surgery. After surgery, you will be taken into a recovery area where you will keep on be closely monitored.

So, if you wish to just ‘freshen up ‘your face quickly for a couple of thousand dollars with very little recuperation then the min brow lift surgery might be a good alternative to regular botox shots.  If, on the other hand, you need to correct hooded eyelids or time aged skin then perhaps your best choice would be traditional invasive brow lift surgery which can be combined with a facelift. In any event, this is for you to discuss at length with your trusted medical practitioner.

Breast Implant Removal Surgery, What You Need To Know.

breast implant r
Breast Implant Removal Surgery What You Need To Know

When you chose to have breast enhancement surgical treatment you most likely didn't think about whether the boob job would need to be removed and that Breast Implant Removal must be in the distant horizon.

However, many women who have breast enhancement may, later on, decide to have them taken out. The reasons for doing this can include having a breast cancer medical diagnosis, lifestyle changes or experiencing complications involving capsular contraction. Breast implant complications include implant rupture, folding or deflation (if the breast implant is filled with saline).

Embed from Getty Images

Just recently Chrissy Teigen shared on social networks that she is intending to have her implants taken out “soon” because they no longer serve her. “I'm getting my boobs out! They've been great to me for many years but I'm just over it,” she wrote, in part, on Instagram. “I ‘d like to be able to zip a dress in my size, lay on my belly with pure comfort! No biggie!

Breast implant removal surgery is carried out under general anaesthesia and typically takes between one to three hours. Depending upon your recovery, you may be capable to go home on the same day of the surgery.

breast surgery

The 3 most common breast implant removal surgery techniques include:.

Breast implant removal only.

Incisions will be made in the same location as where the breast implant procedure was performed. If you are suffering from capsular contracture, they will remove the hardened capsules to speed up the healing process.

Breast implant removal with a breast lift.

Your Plastic Surgeon may perform a breast lift at the same time as your breast implant removal if your breast skin has been stretched or sagged. They will get rid of any excess breast skin and tighten your breast tissue to provide better support. Sometimes, your Plastic Surgeon may also re-size your areolas to better fit your breasts new form.


If your breast implants are saline, your Cosmetic surgeon may opt for to deflate them without going through surgery and can occur in their office under local anaesthesia. Depending upon the results of this you may require to have further surgery including a breast lift or breast implant replacement surgery.

The outcomes of breast implant removal surgery will depend largely on the size of the implants being removed and the quantity and quality of your breast tissue that is left. The scar tissue that was surrounding your implants also will play a large role in your overall outcome. Swelling and postoperative changes will need time before the final results.

Motivations for Cosmetic Surgery, a Changing Landscape Says Survey.

motivations for cosmetic surgery
Motivations For Cosmetic Surgery A Changing Landscape Says Survey

The motivations for cosmetic surgery is a topic that features at the front of my thoughts.  As a leading blog in the cosmetic surgery sector we need to question the reason why so many people are willing to undergo life-changing elective surgery and often have months of recovery.  Obviously there are important psychological considerations involved in this process.

A recent article in psychologytoday addressed the topic and especially the effect of social media on as one of the key motivations for cosmetic surgery.

‘Generally speaking, the decision to have a cosmetic procedure is based on a combination of physical and psychological factors. However, it is becoming well recognized that the growing popularity of social media may be a key driver for the rising trend of plastic surgery with several popular phone apps like Facetune and Snapchat leading the way. ‘

The article referenced a study from June 2020 by a group of researchers .  In the study 20 subjects aged between 18 and 34 years old filled out a validated questionnaire called the Acceptance of Cosmetic Surgery Scale and were asked to use the Facetune2 app for one week. After using the app, subjects submitted their photographs and filled out the survey once again. They  found that both men and women were more likely to consider cosmetic surgery after just one week of using the app. Interestingly, using the application had no effect on ratings of self-esteem during the study period. This was the first study published demonstrating a direct relationship between social media and consideration of cosmetic surgery.

so young china beauty app

Other studies and articles have pointed out that in China, the growth of plastic surgery apps like ‘So Young ‘ has had a huge impact on young people's motivation for cosmetic surgery and this has definitely helped fuel the boom in other countries such as South Korea.

The study concurs with what i have often argued here on this site that one of the biggest concerns with social media establishing cultural standards is the potential for the creation of unrealistic norms. As people compare themselves with those who are unrealistically portrayed through social media, it can drive them to form impractical ideals.

facetune and motivation for cosmetic surgery

In the case of Facetune and Snapchat, this can be done through the use of heavily edited photographs and filtered images. Users of these apps should be aware that such changes that seem easy to make on their phones do not necessarily translate into changes that are so easily—or even possibly-made surgically.

As we learn more about the role of social media as  motivations for cosmetic surgery,  it is important for both surgeons and our patients to be aware of the potential consequences associated with unrealistic expectations that may consciously or subconsciously arise from scrolling through a news feed or applying an image filter.

As a blog we are clear that cosmetic and plastic surgeries are largely a wonderful application of science and medicine in the service of beauty, but we are also anxious that the industry must self regulate and filter out patients who suffer from dysmorphia or unrealistic expectations in their motivations for cosmetic surgery.




Gynecomastia, Male Breast Enlargement What Are Your Options?

Gynecomastia Male Breast Enlargement What Are Your Options


One of the most common surgeries for men is dealing with ‘moobs' (man boobs) is Gynecomastia.  It is an embarrassing condition  making it difficult to train at the gym or feel at ease on the beach.   Fortunately it is problem easily dealt with by all cosmetic surgeons.

If you're a man with enlarged breasts, you're probably taking some time collecting relevant information to help you make a decision what, if anything, to do about your condition.

Gynecomastia is a common condition in men and boys. The breasts swell and become abnormally large. All males and females have breast glands, but they are not obvious in men, because they have a tendency to be small and undeveloped

In about 25% of cases, the causes of gynecomastia are not known. In other cases, strong medicines like methadone, spironolactone, HIV medication, cancer chemotherapy, hormone therapy for prostatic cancer, ulcer medication, CCB, antifungal medication, antibiotics and antidepressants have a tendency to disturb the natural hormonal balance and lead to gynecomastia

Before surgical procedure, a patient must go through all recommended medical tests. As component of the preparation, the patient should avoid taking any medicine without prior authorization from the surgeon. Usage of nicotine should be dropped in the days leading up to the surgery
The cosmetic surgeon should explain why he has asked the patient to follow certain guidelines in the days preceding the surgery. This ensures that all the guidelines are followed consistently.

Doktor plastic surgeon preparation before surgery to reduce breasts in men, gynecomastia, lipolysis, liposuction

Medications for the therapy of gynecomastia.

Tamoxifen is a drug that blocks the action of the female hormone estrogen in the body. It is used for treating and preventing breast cancer, but it can also reduce the symptoms of breast pain and breast enlargement in men.

Aromatase inhibitors, used for treating breast and ovarian cancer in post-menopausal women, may be used off-label to prevent or treat gynecomastia in males.

The procedure can be done under local anaesthetic or general anaesthetic. When the gynecomastia surgery is done under local anaesthetic, patients will feel a small sting as the local anaesthetic is infiltrated into the breast tissue; this takes about five or ten minutes.

Recurrence after Gynecomastia surgery.
Once the firm breast tissue is removed, it will not generally return. … If the condition arose from the use of medications, anabolic steroids, or hormones, these could contribute to a recurrence of the condition. Post-operative weight gain may also result in a recurrence

Gynecomastia Recovery
Initial male breast reduction recovery time takes about 1-2 weeks typically. During this time, patients will want to take it easy, and must avoid strenuous activity to facilitate healing and prevent complications.

‘So Young’ App Fuels China Cosmetic Surgery Boom.

so young cosmetic surgery app china
So Young App Fuels China Cosmetic Surgery Boom

Cosmetic surgery is so popular in China that apps supporting the sector are really taking off. From your phone, the apps will scan your face, tell you what work you must have done to improve your face, recommend surgeons, and even schedule and pay for appointments and surgeries.

Embed from Getty Images

In excess of 7 million Chinese undertook cosmetic surgery in 2014, according to the China Association of Plastics and Aesthetics. By 2017, that number jumped to more than 16 million people who were opted for cosmetic surgery, according to Frost & Sullivan data, according to CNN.

Popular procedures in China include hyaluronic acid injections, botox, double-edged eyelid surgery, nose-related surgery, liposuction and laser hair removal. Recently, demand for female genitalia surgery (labiaplasty) is growing at a remarkable rate of 127%.

so young china beauty app
Before and after on the So Young App

This has resulted in the escalating popularity of apps like So-Young and GengMei, where consumers can view before and after images, plan appointments, and pay for surgeries. SoYoung has built up an O2O platform for cosmetic surgery services that is gaining a strong user base. One of the main factors for the platform’s speedy growth is its social media-style credit evaluation system.

SoYoung is essentially a social networking site that allows users to share anything about plastic surgery — from writing reviews, comments and journals about their treatments, to posting before-and-after selfies. Among its features are a location-based search function for clinics, and a link for users to connect with doctors for live-video consultations and payment services.

” In China, it is very difficult to find reliable information on clinics, especially in small cities,” Tony DeGennaro, co-founder of Dragon Social, a Chinese market intelligence agency, told CNN. “People no longer trust the search results returned by (the search engine) Baidu, after several medical scandals associated with the platform, so these new applications have turned into informal cosmetic surgeon directories.”

so young app attracts young women

The majority of patients are women under the age of 26, according to a document published in 2019 by So-Young, and many feel it assists them to find jobs and husbands.  Cosmetic surgery devotees seem to draw most of their inspiration from South Korea’s K-Pop, Japanese manga comics, and Western culture, but others are going further than that to design their own individualistic faces, even opting for elf-like features or a world-weary, lived-in look.

The GengMei Chinese esthetic surgery app from Wanmei Creative Technology, based in Huaibei City, Anhui Province, eastern China.Alamy stock photo
” China is still a very patriarchal society,” Brenda Alegre, a prof of gender studies at the University of Hong Kong who analyzed the trend of plastic surgery, told CNN. “Being pretty is one way to ensure that you are successful at work and that you find a husband.”

The website notes that “GengMei (which has an augmented reality feature that can analyze a face and give it a rating of 100 based on criteria such as liveliness, attractiveness, and symmetry) has 36 million users and lists nearly 20,000 surgeons on its platform., a company spokesperson confirmed. Ten-Backed So-Young has 2.47 million monthly active users and nearly 6,000 surgeons listed, according to a So-Young spokesperson. These apps offer testimonials from cosmetic surgery patients, with photos of before and after, as well as surgeon reviews. ”

Gengmai also offers microloans to pay for procedures.

Popular looks include “baby face,” which calls for “a round, full face with a smooth contour, a short chin, a prominent forehead, large eyes, and a small button nose,” according to descriptions posted on the app, it reported. CNN. Nose and facial fillers and surgeries help achieve the look.

The ‘Right to Beauty’, Cosmetic Surgery and Modern Culture.

beauty culture
The Right To Beauty Cosmetic Surgery And Modern Culture

Have you ever wondered how does culture affect cosmetic surgery? The cosmetic surgery industry is huge, that's just a simple fact. Sought-after for more years than people realise, in the 90s it began to come to the front of consumers's minds, before entering a massive explosion in the 00s when celebrity magazines were flying off the racks and into the 10s where the popularity of social networks has been linked to the rise in people aiming for perfection. My question today is “Do we have a right to beauty?”

While you may have thought lockdown would reduce the amount of people undergoing cosmetic surgery, it has seen a rise, as individuals saying they can recover at home from tummy tucks, lip fillers, facelifts and nose jobs or conceal their treatment behind a mask. But when it comes to surgery, whilst we once lived in a culture where it was hidden, are we becoming more open about it? And has this led to the surge?

beauty in brazil
Portrait of a young Brazilian woman.

While many people may sneer at some who go through cosmetic surgery, in Brazil, there's a little something known as ‘a right to beauty'. This has seen cosmetic surgery cost much less to enable everybody to access these treatments and has even seen the Govt fund nearly 50 percent a million surgeries annually.

The idea of beauty being a human right can be traced right back to the 1950s when a surgeon named Ivo Pitanguy convinced then-president Juscelino Kubitschek that the right to beauty was as vital as any other health need, arguing that ugliness caused so much psychological suffering that it should be considered a humanitarian issue.

right to beauty brazil

Initially, the main beneficiaries of the Right to Beauty were individuals with congenital deformities or burn victims. However, these days the majority of procedures are believed to be purely for aesthetic reasons with surgeons and residents purposely blurring the lines between reconstructive and aesthetic procedures in order to get them approved by the government.

However, these hospitals have largely become a testing ground for innovative procedures and plastic surgeons in training, essentially exposing these patients to more risks.

What is of concern is that, few regulations are in place to protect these patients from malpractice and, given they tend to be lower-income earners, it can be difficult for them to get justice if the procedure goes wrong.

In effect, patients agree to the risk of becoming experimental subjects for the exchange of potential beauty – arguably, a price too high to pay.

There have even been countless stories of Brits taking a trip to Brazil to undergo surgical treatment due to them being less expensive. But, has this culture in Brazil and the rise in people traveling there seen a move in European cultures as more and more people get surgery?

A Cultural Reset

It was documented that the greater part of those going through cosmetic surgery were of European descent. This number stands at around 69% when compared to those of Hispanic (12%), African American (8%) and Asian American (6%).

But what might have caused the rise? Well, it's not difficult to see that social media has played a big part with many influencers choosing surgery alongside celebrities such as Kylie Jenner. And, in a world where influencers and celebrities need to be more authentic to win over audiences, it seems that even if their appearance isn't fully their own, by being open about it makes them more relatable to those that follow them en-masse.

Therefore, it would appear that while we once lived in a culture that hid such details of a secret nose job or lip enhancement, due to our new love of social media we are much more inclined to share our experiences, or believe that we are all have a Right to Beauty, just like those in Brazil have always felt.