The story that is trending everywhere on beauty and lifestyle sites is that 'Zoomplasty' is here.   You are in a business meeting on Zoom and you see your face in close up and you don't like what you see.  Whether it is the overlarge nose or the eyes with bags or the pronounced crow's feet or the thin unkissable lips it's you but ugly. I don’t think it’s especially vain of me or anyone else to worry about our on-camera grotesquery; video conferencing awakens the vanity in all of us, It is this vanity that has been the major driving...

This morning I was watching a video about young Chinese girls and their enthusiasm for cosmetic surgery.  It dealt with well-covered territory about how millions of young chines girls - really young (early teens) dream of having cosmetic surgery to look more like their social media influencers.  It is just a short documentary piece about Chinese girls and cosmetic surgery and doesn't advance the topic very much. What it did do, however, was lead me to the strange tale of a teenage Chinese human doll called Little Z Nana who has spent tens of thousands of dollars to transform herself...

Coming just 24 hours after we announced that the UK authorities are going to limit the exposure of young people to cosmetic surgery promotions the Eire authorities seem to be taking dermal fillers for young women seriously. In Ireland, fillers are classified as a cosmetic treatment and not a medical procedure. But, in my mind anyway, having collagen pumped into young mouths is not the same as a seaweed face mask at the local spa. Dr Caitriona Ryan, a Consultant Dermatologist at the Institute of Dermatologists, said the sector needs to be regulated. Speaking on Newstalk Breakfast, said there has been...

  Finally, the Committee of Advertising Practice (CAP) – the body responsible for writing the UK Advertising Codes – is consulting on new rules that would ban cosmetic surgery adverts on content directed at children. This is in response to mounting concerns amongst psychologists, health professionals, teachers and journalists like me who are distressed to see teenagers being targeted with positive content about breast enlargement and other popular surgeries. Cosmetic Surgery Advertisement Proposals. The rules will outlaw cosmetic surgery advertisements around all media; including TV programmes and online content that is geared toward under-18s or likely to appeal to young...

I enjoy using my column on this site to look at the world of cosmetic surgery and identify trends and celebrity news.  I also enjoy watching marketing ideas for the multi-million dollar aesthetic market.  An email in my box today directed my attention away from the Kardashians and the end of their cosmetic extravaganza reality show to a product on the Amazon site. More especially to the advertisement alongside it which had a retro science-fiction feel to it.   We see a young guy with his admiring and loving girlfriend sitting reading 'GQ Magazine' whilst the guy has a hair...

It was just last week that I wrote a blog post about rapid weight loss and skin removal surgery.  I predicted that the UK Govt initiative to put the 5000 chronically obese patients on an extreme weight loss programme would have unintended side effects.  The most important being that rapid weight loss will lead to loose skin and an upswing in skin removal surgery.   Today I learn that TV personality Erica Lugo has made the decision to go under the knife to remove loose skin.  The 33-year-old celebrity trainer reported a 160lb weight loss on Instagram and revealed that...

Two thumbs up for Joanna Chimonides the lovely young Cypriot beauty from last seasons' Love island show.   Setting a good example to her thousands of followers she stated that she had been inundated with free offers of cosmetic treatments when she left the Love Island villa.  Even though Joanna is a little bit insecure about her lips she didn't accept offers of lip filler and other free cosmetic treatments. Talking to the Daily Mirror, Joanna says she hopes to be a role model for natural beauty – and says she wants to prove to younger fans that they do not...

When I see 'Mini Lipo' or 'Baby Botox' it makes me think of a spa nail bar where you go for a lunchtime 'Mani & Pedi'.   Indeed that is the way cosmetic surgery is heading with its trending 'tweakments'. The mini-liposuction procedure was first introduced to the public by Dr Amron. As a shorter version of his Beverly Hills liposuction procedure, mini-liposuction is perfect for individuals who are close to their ideal body weight but are looking for spot reductions in one or two stomach areas. The procedure can provide better proportion to those individuals who are slightly out of...

MTF or FTM whichever way you switch you are part of a global trend of gender reassignment.   Time was when we were all pretty relaxed about our birth gender.  We were dressed in pink or blue and got named as Susan or Sam or Luke or Linda, it was all fairly straightforward. We were, of course, unenlightened back then, culturally asleep and now we are 'woke'.  The discomfort of being put into a gender category that one feels doesn’t belong to them is called Gender Dysphoria. The medical industry has, fortunately,  been helping us face the new age of gender...

When it became apparent that many COVID patients were seriously overweight and often had type 2 diabetes it was a dead cert that we were in for a Govt sponsored diet program.  It has arrived; it follows the hugely successful programme developed at Nottingham University and popularized by the work of Dr Mosely in his fasting diet plans. As part of the year-long plan, patients who have been diagnosed with the condition in the last six years and meet other eligibility criteria will be given so-called "c" such as shakes and soups for three months. Alongside this, they will be...