Finally, the Committee of Advertising Practice (CAP) – the body responsible for writing the UK Advertising Codes – is consulting on new rules that would ban cosmetic surgery adverts on content directed at children. This is in response to mounting concerns amongst psychologists, health professionals, teachers and journalists like me who are distressed to see teenagers being targeted with positive content about breast enlargement and other popular surgeries. Cosmetic Surgery Advertisement Proposals. The rules will outlaw cosmetic surgery advertisements around all media; including TV programmes and online content that is geared toward under-18s or likely to appeal to young...