One of the daily tediums of running a cosmetic surgery site is wading through the statistical spam that medical research companies blast out day after day. Usually, I just zap them but today, to brighten my Sunday, I spotted a particularly optimistic report on the future of rhinoplasty
Without going into enormous technical detail on the future of rhinoplasty (the report does that!) it seems like Rhinoplasty surgeons are in for a great future. The global rhinoplasty market size was valued at USD 3.2 billion in 2018 and is expected to expand by 6.4% over the forecast period.
Only yesterday I blogged that Charli D'Amelio had undergone rhinoplasty for her breathing issues. Charli, according to this report is part of a trend. According to the Plastic Surgery Statistics Report 2018, nose reshaping or rhinoplasty was among the top five cosmetic surgical procedures globally in 2017 and 2018, of which 75.0% procedures were performed on women. Further, many of these procedures were for breathing issues, not just aesthetics.
Technological advances, such as our old friend 3D imaging, is projected to fuel demand even more. I could, of course, be more precise and talk of 3D osteotomies integrated piezo tone and intraoperative navigation but then I would just drag you down with me into the mire of statistical gobbledegook which we all wish to avoid.
The report then highlights something quite interesting. ‘Social media is also anticipated to play a vital role in fuelling the demand in the market. Increasing influence of social media has fuelled trend of selfies and desire for picture perfect face. Various photo-editing options offered by the social media applications have enable users to identify the required facial alterations to achieve an appealing image, thereby further fuelling a desire for flawless appearance.'
According to the American Academy of Facial Plastic and Reconstructive data, (who should know about this stuff) around 30% of ‘nose job' clients seek surgery to ‘fulfil their social media needs'. I, personally find this a scary statistic. It confirms what mass media has been saying for quite a while. Young people want to look like their filtered selfie pictures and then ask a surgeon to try and match that. The easy availability of procedure information, patient experiences, and surgery reviews on social media websites is also anticipated to positively influence the demand and secure the future of rhinoplasty
Whilst, regionally, the USA has the most plastic surgeons other areas are not far behind. Asia Pacific is projected to witness the fastest growth over the next few years, attributed to rising disposable income coupled with medical tourism due to the availability of low cost of procedures and improvements in healthcare infrastructure. China has lots of procedures going on with 6.4% of the total number of cosmetic surgeons in the world. I was however really surprised to learn that Tehran, the capital of Iran is also called as the rhinoplasty capital of the world, with seven times more rhinoplasty procedures than that of the U.S. See, even a pile of boring data can yield statistical diamonds.
The rest of this report, lovingly compiled by the nerds at Trusted Business Insights tells which companies will do well and provides guidance for investors and other market watchers on where to place their pension fund dollars. But, for me, and my blog, that is all the insights you are going to get. But if you are passing through Tehran (as one does) it might be a great place to get a prompt nose job.